We Are a Fiduciary – Why That Makes a Difference for You.
Many people unknowingly get financial guidance from an advisor who, while knowledgeable, represents a specific firm and its financial products. That advisor may also be getting paid a commission to sell that specific firm’s products, which may not be the best available for you. Unfortunately, these kinds of advisors are often placed in the challenging position of serving their clients while also achieving the goals of their company. This means that there is an inherent conflict of interest for the advisor.
These advisors are required to offer “suitable” products, which are quite broadly defined, but they are usually not legally bound to do what is in the best interests of each individual client. The suitability standard opens the door to conflicts of interest, which are often not disclosed. The bottom line is the advisor’s primary loyalty is usually to his or her company, not to you.
As an Investment Adviser Representative, we are your fiduciary, and legally required to put your best interests first. We take your financial wellbeing and our relationship very seriously.
When you work with us, you are assured of excellent service, greater confidence and the peace of mind that you deserve.
Five Core Principles of a Fiduciary:
- Put the client’s best interests first;
- Act with prudence, that is, with the skill, care, diligence and good judgment of a professional;
- Do not mislead clients–provide conspicuous, full and fair disclosure of all important facts;
- Avoid conflicts of interest;
- Fully disclose and fairly manage, in the client’s favor, unavoidable conflicts.